Deliver the experiences that attract, delight, and retain customers and drive your business forward.The world is quickly becoming a place where brands differentiate themselves not on product, or price, but on the quality of the experience they provide.

Obviously, you can keep (or lose) customers with a good (or bad) experience. But the impact of experience goes far beyond retention.

Your audience is weighing up customer experience when they choose whether to become your customers, how often or how much to buy from you, and whether to provide the reviews and advocacy that convert your next set of loyal fans.

Whether in-store, on the phone, or online, customer expectations are high. But on digital channels where you can’t offer personal service, how do you ensure the platform you build isn’t just functional, but experiential?

Taking a people-centered approach to web designto help drive users to action and grow brands online. Design never stands still, and any brand investing in a new site wants it to look and feel contemporary. But the philosophy behind website design should stand the test of time.

At Innovative Icons, we have a clear philosophy: websites should combine human-centered design and strong storytelling with a clear focus on supporting business goals and driving action.

We believe that discovering and serving the needs of human users – your brand’s audience – is the single most valuable thing a website design company can do for you as a partner.

Brands are increasingly competing on customer experience even more than price or product. Our job is to deliver that great experience and keep you competitive. But it’s also our job to combine the art of great design with the science of driving conversions and encouraging the right actions at the right time.

Innovative Icons helps brands make connections wherever their customers are – and wherever we’re going.Building an app for your brand isn’t about filling a missing channel. It’s about giving your customers a richer experience that puts their needs and motivations first.

Mobile technology has taken over the world, and it’s not done growing. Tablets and phones have become some of the most critical channels for brands to engage with their customers.

That doesn’t mean that an app is right for everyone. Mobile web design has come a long way, and websites offer versatility that apps can’t always match. Also, new mobile apps can be hard to discover, which means you need to be prepared to market an app robustly.

But if your app has a valuable job to do and the right support behind it, it can be an incredibly powerful tool for your brand. It might even achieve the holy grail – daily use and engagement by your target audience.

Innovative Icons helps convert experience-driven audiencesto build and transform brands digitally.Many sites give customers a way to make a purchase. What’s harder to deliver is a great experience across the entire digital journey, from discovery to purchasing decision.

As online competition increases, margin pressures grow, and your audience becomes more and more discriminating, effective eCommerce website design becomes critical.

There are best practices in eCommerce, but no magic formulas. Success requires a delicate balance of business savvy, brand strategy, user experience, content, and intuitive design. Getting it right means finding your “sweet spot” – as well as a willingness to test constantly, so you can iterate and learn.